It’s all in the Caps

I was culling through a few thousand domains today and found one that caught my attention. Not because I thought it was a great domain, but because it has two potential meanings – both widely different from each other.

When read like this:

LoversExchange.com – it could be used as a dating/hookup site.

But when you change the Caps around:

LoverSexChange.com – well, that’s another story.

Keep an eye out for these… domains like this have the potential to harm your brand if they go undetected.

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